Canon 50th Anniversary
CANON CANADA
2023
Encourage, equip and support creators in their journey to professionalize
PHOTOGRAPHY
VIDEOGRAPHY
PREMIERE PRO
ADOBE CREATIVE CLOUD
LIGHTROOM
MARKETING
SOCIAL MEDIA
CONTENT CREATION
VERTICAL VIDEO
Encourage, inspire and equip.
The goal of this project was to promote Canon Canada’s 50th anniversary sales event while inspiring prospective creatives to take the leap from a smartphone to a dedicated camera.
the aspiring
creator
My assigned target audience for the brief was ‘The Creator’ with the demographic focusing on Gen Z and Millennials.
With that in mind, I wanted the tone to be fun and unique while capturing the two-sides of content creation, in front-of and behind the camera.
